Chemistry Consulting – Nanaimo Tourism Bulletins
Chemistry Consulting offers extensive experience and expertise in tourism specific research and are well-recognized for their ability to assess the implications of this research. For more than 25 years, Chemistry Consulting has been collecting and distributing tourism statistics for Nanaimo and Victoria. The data is provided to Chemistry Consulting on a consistent and confidential basis by hotel, transportation and conference center operators, and then analyzed and distributed through tourism bulletins.
- October 2018 – Nanaimo Poised to Take Off!
- September 2018 – September Shows Continued Strong Results for Nanaimo’s Tourism Industry!
- August 2018 – Nanaimo Experiences a Record High Hotel Occupancy in August!
- July 2018 – July Occupancy Rate Soars Over Last Year
- June 2018 – June Occupancy Well Up Over Last Year
- May 2018 – Another Hotel Development Cancellation a Blow to Nanaimo
- April 2018 – Accommodation Indicators Up After Slow Start
- March 2018 – Wobbly Tourism Performance in First Quarter
- February 2018 – Transportation Numbers Up – Occupancy Down!
- January 2018 – Tourism Activity Off and Running!
- 2017 Nanaimo Year in Review
- December 2017 – Tourism Performance Something to Smile About
- November 2017 – Looking Very Strong To Date!
- October 2017 – Outstanding Performance by BC Ferries
- September 2017 – Strong Hotel Occupancy Carries into the Fall
- August 2017 – Time for a New Hotel
- July 2017 – July Hotel Performance Down, But Year-to-Date Strong
- June 2017 – Weather Dampens Visitation in June
- May 2017 – Nanaimo Continues to see Strong Growth
- April 2017 – Nanaimo Launches a Tourism Ambassador Program
- March 2017 – Nanaimo Outperforms Victoria in March
- February 2017 – Fine February for Tourism in Nanaimo
- January 2017 – Up and Running for 2017
Nanaimo Visitor Profile
The visitor profile research was created for Tourism Nanaimo, in partnership with the local region, The Sociable Scientists, and Vancouver Island University (VIU). During peak season, ballot boxes are placed around the region at businesses, operations and events that visitors frequent. Visitors are promoted by various marketing strategies to enter a ballot to complete a survey for a chance to win a prize package. The data collected from surveying qualified visitors who enter ballots, is then analyzed by The Social Scientists and the VIU team to create the visitor profiles. More detailed information on the methodology used is outlined in each individual profile.
- Nanaimo Visitor Profile 2017
- Nanaimo Visitor Profile 2016
- Nanaimo Visitor Profile 2015
- Nanaimo Visitor Profile 2014
- Nanaimo Visitor Profile 2013
Vancouver Island Regional Profile
The Vancouver Island Regional Profile, prepared by Destination British Columbia, summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.
Central Island Visitor Profile
The Tourism Labour Market Research Project was designed to study the tourism labour market throughout the Vancouver Island region. The Visitor Survey component of the project was designed to sample Visitors to the regions through four seasons commencing in the Fall of 2002. This summary provides a profile of visitors to the Central Island region during the 2002-2003 year. The data was obtained from the Tourism Labour Market Research Project initiated by Tourism Vancouver Island and Malaspina University-College.
Tourism – Province of British Columbia – BC Stats
Tourism Sector Profiles
The Sector Profiles, prepared by Destination BC, provide an overview on the size of the tourism sector. They include both a demographic profile and travel characteristics of travellers who participated in the sector activity. You will also find information on the economic impact of the sector, and an update on any emerging trends associated with the sector. To view all of the Sector Profiles available, visit the All Sector Profiles page on Destination BC’s website.
- Cruise Sector Profile – July 2016
- Aboriginal Cultural Tourism Sector Profile – May 2014
- Touring Sector Profile – May 2014
- Outdoor Adventure Profile – May 2014
- Wine Sector Profile – October 2009
- Golf Sector Profile – October 2009
- Heritage Sector Profile – April 2009
- Fishing Sector Profile – April 2009
- Wildlife Viewing Sector Profile – April 2009
- Hiking Sector Profile – April 2009
- Cycling & Mountain Biking Sector Profile – April 2009
Additional Industry Research Resources
There are a number of excellent research resources available from reputable tourism and tourism-related organizations.
Visit the links below to learn more.
Destination British Columbia: Research, Planning & Evaluation
Destination British Columbia conducts research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects. The information provided in the Research section is updated on a regular basis and can be helpful in examining tourism patterns.
Destination Canada: Research & Intelligence
As a world-class leader in tourism research and intelligence, the Destination Canada lets the facts and figures do the talking, offering data, market intelligence, industry analysis and e-business initiatives to support strategic and operational decisions.
Island Coastal Economic Trust: Economic Indicators
Island Coastal Economic Trust (ICET) is continually monitoring economic conditions in its region. This helps us and our partners to stay on top of emerging trends and to understand how key variables like employment, incomes and construction activity are changing in the region.
Nanaimo Economic Development
The Nanaimo Economic Development (NED) office is a municipal function within the City of Nanaimo. The NED works to develop a creative, dynamic and competitive business environment that fosters economic growth. On the NED website, you will find a collection of Nanaimo-focused economic data research and statistics.
You can access additional tourism research and statistics data from reliable sources in British Columbia, Canada, and the world.
Explore these sources by visiting the links below.
- Statistics Canada
- Parks Canada
- Tourism Industry Association of Canada
- Travel and Tourism Research Association International (Canada Chapter)
- Canadian Tourism Human Resource Council (CTHRC)
- Canadian Tourism Research Institute (CTRI – Conference Board of Canada)
- HVS Global Hospitality Services (Canadian hotel statistics)
- Marketing Research and Intelligence Association (MRIA)
- Pannell Kerr Forster (PKF) (Canadian hotel statistics)
- Cruise Line International Association (CLIA)
- Office of Travel and Tourism Industries (USA)
- Travel and Tourism Research Association International (TTRA)
- U.S. Travel Association
- World Tourism Organization (WTO)
- World Travel Tourism Council (WTTC)
Research Guide for Tourism Operators
A Destination BC Tourism Business Essentials guide, Research Guide for Tourism Operators: The Essential Guide on How To Conduct Tourism Research, explains why tourism research is important for tourism businesses and operators. The guide provides direction on how to conduct tourism research, what type of information can be collected, how to process, analyze and evaluate research results, and where additional guidance can be found.