Tourism Nanaimo Programs

This is where you will find programs available to industry through Tourism Nanaimo, Tourism Vancouver Island, and other industry partners.

Industry Professional Development Series: Winter 2019

Tourism Nanaimo invites tourism operators, businesses and industry partners to attend our upcoming industry professional development series, created specifically for Nanaimo’s tourism industry.

Attendees are welcome to register for any/all of the sessions, all of which will be designed and facilitated by Tourism Nanaimo staff. Each session will include an interactive component with a worksheet and “takeaways” for businesses and organizations. Please note, service providers may register to attend if they have a service contract with a business/organization that selling/servicing direct to a visitor consumer, and is attending as a representative of that business/organization.

There is no cost to attend, however registration is required as seating is limited.

Click here to register: Registration is now open

Session 2: Tuesday January 29, 2019
Intro to Destination Development:
Destination development is a relatively new concept in the tourism industry, largely publicized in the media in conjunction with examples of “overtourism”. This session with provide an introduction to the concept of destination development, what this means for Nanaimo as a destination, Tourism Nanaimo’s role in sustainably enhancing the destination, and how businesses and organizations can position and align products and experiences to reap the most benefit from Nanaimo’s tourist market.
4pm – 6pm
Dorchester Hotel 70 Church St, Nanaimo

Session 3: Tuesday February 12, 2019
Intro to Business Strategy for Tourism Products & Experiences:
Whether you deciding whether or not to expand your business, attract sponsorships, or apply for government funding, having a solid business plan is key. This working session is a crash course in business strategy; businesses/organizations in the tourism industry will be guided through building an effective business plan, starting with visioning and mission identification, moving through market analysis, development strategies, profit/sustainability models and identification of goals and strategies.
4pm – 6pm
Inn on Long Lake 4700 N Island Hwy, Nanaimo

NEW Opportunity: Signature Experience

Let us help you promote your event or activity through the brand and message of our 360° campaign. Through social advertisements (see the following example), we share the experience you offer as one of the 360 ways to enjoy Nanaimo. Want more? You can purchase a blog/custom content about your business – we write and post it on

Contact Karen at to set up your ad and custom content, and to hear about pricing.

Festival and event organizers, please inquire about a special digital campaign to support your even.

Have You Got Your Free Stakeholder Listing Yet? features stakeholder listings, an ideal opportunity to gain exposure through our content. Website listings are free, and can be submitted via our online form.

The goal of the stakeholder listings are to drive consumer traffic to stakeholder websites. There are also paid display advertising opportunities available on the website. For more information on this or other advertising opportunities, please contact Karen: or 250-740-1222.

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