The Tourism Leadership Committee (TLC) serves as the official voice of the Tourism Industry providing strategic recommendations to the Nanaimo Economic Development Corporation Board of Directors on matters relating to strategy, marketing, focus, infrastructure gaps, regulatory issues and direction of efforts to improve and positively impact all aspects of the tourism industry within our community and provide recommendations on the performance indicators and measurements that will result in a positive impact on the Tourism Industry within our community.
In the spring of 2012 the TLC embarked on a Tourism Strategic Plan to identify Nanaimo & Region's current market position as well as new destination development initiatives to be implemented over the next two to three years. Nanaimo & Region offers a range of tourism assets and the ultimate goal of this strategy is to maintain and expand our share of the tourism market.
This strategy was made public on February 27, 2013 with the vision for tourism "Nanaimo & Region is Vancouver Island's gathering place, the destination of choice for visitors to enjoy a uniquely west coast experience year-round." In addition; five key goals were identified; product development, industry partnerships, marketing & communications, community pride and accountability.