Welcome Tourism Stakeholders!

Through industry engagement and stakeholder outreach efforts, Tourism Nanaimo strives to connect with and support as many local tourism stakeholders as possible. Tourism Nanaimo aims to ensure stakeholders are included and/or represented wherever possible in industry programming, such as marketing, social media and destination development opportunities. Visit this page often to access the resources and research available to assist local stakeholders.

Didn’t find the information you are looking for? Contact Melissa Mills, Destination Development and Industry Engagement Coordinator at to provide feedback, submit inquiries and discuss ideas.


Chemistry Consulting – Nanaimo Tourism Bulletins

Chemistry Consulting offers extensive experience and expertise in tourism specific research and are well-recognized for their ability to assess the implications of this research. For more than 25 years, Chemistry Consulting has been collecting and distributing tourism statistics for Nanaimo and Victoria. The data is provided to Chemistry Consulting on a consistent and confidential basis by hotel, transportation and conference center operators, and then analyzed and distributed through tourism bulletins.

Nanaimo Visitor Profile

The visitor profile research was created for Tourism Nanaimo, in partnership with the local region, The Sociable Scientists, and Vancouver Island University (VIU). During peak season, ballot boxes are placed around the region at businesses, operations and events that visitors frequent. Visitors are promoted by various marketing strategies to enter a ballot to complete a survey for a chance to win a prize package. The data collected from surveying qualified visitors who enter  ballots, is then analyzed by The Social Scientists and the VIU team to create the visitor profiles. More detailed information on the methodology used is outlined in each individual profile.

Current Advertising Opportunities

2017/2018 Vacation Planner

Now until August 11th, Nanaimo stakeholders are invited to purchase an advertisement in the 2017/18 Vacation Planner. This guide to where to stay and what to do in Nanaimo will be distributed on BC Ferries Major Island Routes (Tsawwassen to Nanaimo, Tsawwassen to Swartz Bay, Horseshoe Bay to Nanaimo) from October, 2017 to September, 2018 and at Visitor Centres across British Columbia. Stakeholders within the Municipal boundaries of Nanaimo are eligible for a 50% subsidy on their advertisement price thanks to MRDT funding and the support of the Nanaimo Hospitality Association. For more information on this advertising opportunity, please view the sales material below or contact Cindy Pollard at or 250-667-8327. Directory Listings now offers visitors an intuitive and streamlined source of information for online trip planning. Information is well-organized and the overall look is clean and BC – brand compliant. There is an emphasis placed on booking overnight stays (with a booking widget on all pages) and extended stays (through itineraries) with room to profile our stakeholders. A specific section for stakeholders provides up-to-the-minute information on tourism, including Visitor reports and a registration form.

All stakeholders who were listed on the previous site will retain their listings until November, 2017. After this time, listings will be available for purchase to all stakeholders in one year terms:

$99 – Basic Listing includes photo, address, website URL/link and phone number.
$169 – Platinum = BASIC + description.

For more information, contact Karen Bannister: 250-740-1222

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What’s Your Travel Type?

Have you ever wondered what type of traveller you are? Whether you’re more of a history buff, or perhaps a thrill-seeker? Destination Canada created this quiz to help you better understand exactly what type of traveller you are. If you’d like to see an itinerary that matches your traveller type, check out our custom itineraries.

Free Spirit

Free Spirits are most likely to be seen at a tourism hot spot, participating in a group tour, or dining out at a top restaurant.

Cultural Explorer

Cultural Explorers are most likely to be seen exploring heritage sites and museums. CE's also love to interact with locals.

Authentic Experiencer

Authentic Experiencers are most likely to be seen in nature reserves, hiking and enjoying the great outdoors, at a heritage site or a museum.