About Us

Tourism Nanaimo is the Destination Marketing arm operating under the Nanaimo Economic Development Corporation umbrella.

Vision

Our vision is that Nanaimo & Region is Vancouver Island's gathering place, the destination of choice for visitors to enjoy a uniquely west coast experience year-round.

Mission

As part of the Nanaimo Economic Development Corporate, Tourism Nanaimo's mission is to contribute to building a prosperous community through economic opportunity. We do this through by promoting Nanaimo as a year-round leisure tourism destination and an attractive destination to hold meetings, conventions and sporting events.

Values

We believe in free enterprise, fair profit and job creation for businesses of all sizes, maintaining open, honest & transparent communication, encouraging flexibility & diversity, being inclusive, supportive and empowering.

Governance

The Nanaimo Economic Development Corporation has a Board of Directors that guides the activities of the organization as a whole. The Tourism Leadership Committee is a standing committee of the Board that provides strategic advice to establish operational priorities and key activities for the staff to undertake to achieve the goals of the Tourism Strategic Plan. The TLC is comprised of 15 members, including 3 members of the Nanaimo Hospitality Association, plus a Board Liaison, with 1/3 of the committee members being renewed or turned over annually (the list of current TLC members can be found at www.tourismnanaimo.com/TLC).

Strategic Priorities

Business Development

NEDC activities will focus on business development through supporting the growth of local entrepreneurs and businesses, attracting new business, investment and visitors to the region, and working with regional partners in the growth of key economic sectors.

Communications

As part of the NEDC mandate to market the Nanaimo region as Vancouver Island's business and tourism gateway, emphasis will be placed on proactively communicating the region's economic strengths and attributes. The NEDC will work to ensure that all our customers have the information they need to make informed business, tourism and investment decisions concerning our community.

Corporate Sustainability

To support the NEDC's mission of a prosperous community through economic opportunity, emphasis will be placed on leveraging the local investment being made in economic development and we will continue to build on the organization's strong governance model. In delivering its programs and services, the NEDC will build strong partnerships with regional stakeholders to secure the highest possible benefit to our community.

Along with the Tourism Leadership Committee (TLC), Tourism Nanaimo created a Tourism Strategic Plan for Nanaimo & Region. Click on the PDF below to read it:

  • Tourism Strategic Plan
  • Copyright © Tourism Nanaimo  |  Admin | MMS
    Last modified: Mar 11, 2017   Page #: 14
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